Crimes against flashion
Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative,...
View ArticleLookbook: Mea culpa Ralph Lauren, mea culpa
Harper's Bazaar Australia, 2008, SMS from the Autumn/Winter 2008-2009 Collections (p38) I dug out my 2008 collection of Harper’s Bazaar (Australia) to locate a picture of that amazing Calvin Klein belt...
View ArticleWorried about being behind the 8-ball? You are in good company
On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s)...
View ArticleFashion: Get to my point
I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that...
View ArticleFacebook Pages: How to benchmark if you are doing well, what to measure and why
Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify...
View ArticleFashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor...
View ArticleFashion: Online is the New Black
The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The...
View ArticleDon’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time...
View ArticleUnpacking the following: The divide between Aspirational and Purchase...
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time...
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